L3: Digital Campaign Strategy
W8: Oct 12-18 / W9: Oct 19-25
Topics & Activities: Digital campaigns, successful campaigns, campaign planning, digital content creation, online advertising, tracking and metrics. Campaign #1: Establish goals, key messages, and themes, desired outcomes, content strategy, and editorial calendar.
Weekly Activities
| T, Oct 13 | Th, Oct 15 |
| Overview of digital campaigns | Intro to Part 3 |
| T, Oct 20 | Thu, Oct 22 |
| Overview of social media engagement | Part 3 materials review |
Assignments
All assignments due at 11:59 pm on Sunday, Oct 25.
Note: Click here to take the weekly extra credit survey (The second week’s survey is due Sunday, Oct 25 at 11:59 pm) Each survey submission is worth 2 points.
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| Categories | Assignments | Individual vs. Team | Points |
|---|---|---|---|
| Team Reports | Status Report #2: Showcase your company online presence and digital content to-date | Team | 20 |
| Reading & Lecture Quiz | Topics covered: digital campaign planning, implementation and metrics, blogging in business. | Individual | 12 |
| Creative Activity | Social media creativity | Individual | 10 |
| Team Project | Part 3: Campaign planning | Team | 20 |
| Google Analytics Certification | Advanced Google Analytics, Unit 1 – Data Collection and Processing | Individual | 10 |
| L3 Total Points | 72 |
Lecture Materials
- Digital Campaigns Overview
- Digital Campaigns Planning
- Digital Campaigns Implementation
- Blogging in Business
- Blogging Tips in Weebly
- Anatomy of Best Social Media Posts
- Overview of Paid Advertising
- Tutorial: Google Ads Setup
- Tutorial: Constant Contact Setup
In Class Exercises
- Creating a buzz – spreading your word about your mock company within your own network (aka “Follow us!”)
COMSTRAT310 