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Week 15: Dec 7-13 (Dead Week)
Welcome to the final week of COMSTRAT310! You should be incredibly proud of all of the work you have accomplished this semester. Now, do your best to finish strong!! This week, you can anticipate the following: Tuesday, Dec 8: No class; work on final assignments — peer evals, final presentations and advanced analytics. Thursday, Dec… Read more
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Week 14: Nov 30-Dec 6
I hope everyone had a wonderful holiday break! As we head into the final weeks of the semester (can you believe it?!), we will begin to reflect on all that we’ve covered… and note the improvements made between Campaign #1 and Campaign #2. The overarching goal of Lesson 6 is to assess, compare and consider… Read more
COMSTRAT310
The course centers around conceptualization, design, execution and metrics of digital campaigns and campaign components. It is offered at The Edward R. Murrow College of Communication at Washington State University in Pullman, WA.