L1: Integrated Marketing Communication
W4: Sep 14-20 / W5: Sep 21-27
Topics & Activities: Initial project planning, integrated marketing communication (IMC) process, IMC plans, market research, target audience personas, customer decision process
Weekly Activities
| T, Sep 15 | Th, Sep 17 |
| Lesson 1 assignments, branding elements overview | Team meetings: intro to Part 1 |
| T, Sep 22 | Th, Sep 24 |
| Creative briefs overview | Team meetings: progress check-in |
Assignments
All assignments due by Sun, Sep 27
| Categories | Assignments | Individual vs. Team | Points |
|---|---|---|---|
| Team Project | Part 1: Creative brief & brand | Team | 20 |
| Reading & Lecture Quiz | Topics: idea generation, brand, logos and icons, creative brief, core messaging, typography, color, presentation and reporting | Individual | 12 |
| Creative Activity | Photo Collage | Individual | 10 |
| Google Analytics | Google Analytics for Beginners – Unit 2 | Individual | 10 |
| L1 Total Points | 52 |
Lecture Materials
- Overview of Brand
- Nike Brand Example
- Creative Briefs
- Core Messaging
- Overview of Fonts & Typography
- Overview of Color and Color Palette
- Logos and Icons
In Class Exercises
- Brand exercise
- Naming your mock company exercise
- Brand personality exercise
- Fun with Fonts activity
- Fun with Colors activity
COMSTRAT310 
