L0: Foundations in Digital Outreach
W1: Aug 24-30 / W2: Aug 31-Sep 6 / W3: Sep 7-13
Topics & Activities: Course overview and intro to the semester-long project. Becoming a digital marketing specialist, success in teams, intro to digital marketing tools and PESO Model, ethical practices in digital
Weekly Activities
| T, Aug 25 | TH, Aug 27 |
| Intro to 310/Customer journey | Open office hours |
| T, Sept 1 | TH, Sept 3 |
| Team reveal day/L0/Google Analytics | All-up Team meetings |
| T, Sept 8 | TH, Sept 10 |
| Team meetings – 1, 2, 3 | Team meetings – 4, 5, 6 |
Assignments
All assignments due by Sun, Sept 13
| Categories | Assignments | Individual vs. Team | Points |
|---|---|---|---|
| 310 Kick-Off | Forming Teams Survey (due Sun, Aug 30) | Individual | 10 |
| Team Project | Part 0: Team Setup | Team | 20 |
| Reading & Lecture Quiz | Topics covered: careers in digital, PESO Model, success in teams, Google Analytics overview, importance of research | Individual | 12 |
| Creative Activity | Creative Self Intro | Individual | 10 |
| Google Analytics Certification | Google Analytics for Beginners: Unit 1 – Introducing Google Analytics | Individual | 10 |
| L0 Total Points | 62 |
Lecture Materials
- Overview of COMSTRAT 310
- Integrated Marketing Communication infographic
- Overview of Semester-Long Team Project
- Careers in Digital Communication
- Success in Teams
- Team setup
- PESO Model Infographic
- Customer Decision Process (aka customer journey)
- Google Analytics Overview
- Google Analytics for Beginners – Unit 1
- Extra Credit in 310
COMSTRAT310 
