Part 6: Final Presentations

Points: 100 pts (team task)
Due date: Due by Sunday, December 13 via Blackboard
Resources: Campaign #1 and #2 materials
Summary: The goal of Part 6 is to summarize, showcase, and celebrate all you have accomplished in 310 this semester.

COMSTRAT 310 Semester-Long Project, Part 6 

Final Presentation  

Overview 

“Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.” -Dale Carnegie, motivational speaker, and author 

The final step in your semester-long project is to develop a presentation that summarizes what your team has accomplished in the course.  A summary of what you completed in Parts 1-5 includes: 

  1. Identified the problem – Defined the challenges your semester-long project will address for a specific audience 
  2. Created a solution – Established a vision and goals for your organization or initiative, and identified who you are, what you do, and who you want to reach 
  3. Decided on a Name – Completed an exercise in naming your organization, which included taking into consideration keywords, urban slang, and trademarks 
  4. Established a Foundation – Identified your organization’s mission, philosophy, and tone, conducting a SWOT analysis and mini competitor review, and crafting core messages for your organization through 5W’s, key terms and phrases 
  5. Created an Identity – Designed a logo and visual identity for your organization 
  6. Defined your Customer – Created a profile of your ideal customer by outlining characterizations, level of awareness, goals and motivations, challenges and frustrations, and media usage habits 
  7. Planned a Strategy – Completed a customer decision process grid outlining an ideal customer’s behavior as they journey through stages of engagement with your organization (awareness > consideration > purchase > loyalty > advocacy). Then, established a plan and vision for your website and social media engagement strategy. 
  8. Established an Online Presence – Created and designed a website for your organization including top level pages (about, who we are, what we do, blog, contact) and the integration of Google Analytics, and search engine optimization on every page (title, description, keywords, and phrases). Established social media channels including about and bio information and images 
  9. Developed Your Campaigns – Designed two digital campaign strategies including the community of interest analysis, content strategy, campaign messaging, editorial calendar, and plan for monitoring campaign effectiveness through various metrics points. Implemented your campaigns including blog posts, social media posts, paid ads, and emails. 
  10. Managed Your Campaigns – Monitored and reported on metrics from your campaigns with an emphasis on Google Analytics, social media metrics, advertising, and email performance. 

Part 6 is the design of a final showcase and reflection of your semester-long project. You have two options for design and delivery of this information: 

  • Option 1: Written report that includes a title page, table of contents, detailed write-up, visual showcase of project and campaign materials through screenshots and jpegs, experiences, results, and reflections on all that was learned (challenges and successes). 
  • Option 2: Design report in a presentation format that tells the story of your semester-long project experience through narration, visual display of materials created, experiences, results, and reflections on all that was learned (challenges and successes).  

Presentation to Instructor Note: Regardless of the format you choose, all teams will deliver their final report by the end of Week 15 (dead week).  

  • Use the outline provided below 
  • Time: 8-10 minutes
  • Delivery: Submitted via Blackboard

The general outline for Part 6 is the same regardless of which option you choose. See details in “TASK” below. Your report should be appropriately targeted to your audience including fonts and color scheme, branding elements and style. 

Format:  

Option 1: Written Report Option 2: Report as Recorded Presentation  
Word or Google Docs Font:  Times, Arial or Calibri recommended (10-11 pt) Spacing:  Single or 1.5 spacing – use headers and subheaders to clearly identify sections Pages: 6 pages estimated Citations: If applicable, use standard citations (you may choose the method, i.e. APA, Chicago, etc.) Use presentation tool of your choice but Google Slides is recommended for purposes of collaboration  Font:  It is recommended you use no more than two fonts: one for titles and another for body copy. Point size should be 18-36 pt Slides/Frames:  approx. 10 (or 3-5 min if video) Citations: If applicable, use standard citations (you may choose the method, i.e. APA, Chicago, etc.) 

Literature References: 

Other Resources: 

TASK 

Assignment Instructions 

  1. Review the Part 6 assignment details in-full  
  2. Decide on which format you want to use for this final phase of your semester-long project: Option 1 – written report or Option 2 – report in presentation format 
  3. Write or design your report/presentation using the outline provided (below) – showcasing campaign examples through screenshots, jpegs, video, etc.  

Outline 

Semester-Long Project Part 6: Final Report 

  1. Title page (or opening slide/frame) identifying purpose, author, and release date 
  2. Introduction outlining who you are, what you do, where you’re based, your audience, what problem you are solving, what makes you unique, and your services and vision 
  3. Highlight your main digital channels articulating the main purpose, function and vision behind your website, blog, and social channels.  
  4. Summarize the main vision and purpose of your campaigns such as title/hashtag, theme, call to action and overall goals.  
  5. Showcase highlights from your campaign materials including website features, blog posts, social media posts, ads, HTML email, etc. 
  6. Summarize and showcase campaign metrics findings and outcomes (e.g. Google Analytics, social media insights or analytics, HTML email metrics) 
  7. Highlight changes you made between campaign #1 and #2 and what you learned most in the process of running campaigns and monitoring metrics 
  8. Close with reflections and insights – articulate what you enjoyed most about the class or campaign vs. greatest challenges. Share what you learned most from creating digital properties and executing a campaign. Share what you would do differently given the opportunity. 

Turn it in 

  1. Upon completion, review document layout and formatting (consistency in bold, ital., underline, spacing) and that your sections are clearly labeled 
  2. Proofread and check grammar, sentence structure, and punctuation 
  3. Verify all elements and sections are complete 
  4. Run spell check 
  5. If applicable, verify all attributions to any quotes or citations for any research or other resources are included 
  6. Save your final document as a pdf 
  7. Have one person on the team upload your completed document in Blackboard 

Grading Criteria 

Using elements of a “Research, Writing, and Creativity” rubric – your work will be evaluated using the following criteria: 

  • Research and Preparation: Students demonstrate thoughtful preparation and research 
  • Content: Meets all the criteria for the assignment. All content is in the students’ own words (or cited appropriately) and is accurate. 
  • Complete and Thorough: All aspects and sections of the assignment are completed in full with no holes. Demonstrated the ability to research to complete all tables, templates or outline requirements 
  • Creativity: Students demonstrate creativity and innovation in completing the assignment content and any layout or design elements. The final product is unique, powerful, effective, and compelling. 
  • Delivery: Maintain audience interest, limit the use of notes, emphasize key points, and demonstrate knowledge of the material presented. 
  • Conventions: Presentation is easy to read, and all elements are very clearly written, labeled. The presentation has no misspellings or grammatical errors. 
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