L5: Campaign #2 Implementation & Metrics
W12: Nov 9-15 / W13: Nov 16-22 / W14: Fall Break, Nov 23-29
Topics & Activities: Campaign 2 planning, implementation, monitoring, metrics, prepping for final showcase and presentations.
Weekly Activities
| T, Nov 10 | Th, Nov 12 |
| Pause and celebrate + intro to Part 5: Campaign #2 implementation, monitoring, metrics. Launch Campaign #2! | No class; campaign implementation and monitoring |
| T, Nov 17 | Th, Nov 19 |
| No class; campaign implementation and monitoring | Campaign #2 check-in and final presentation intro |
| T, Nov 24 | Th, Nov 26 |
| No class; Thanksgiving Break | No class; Thanksgiving Break |
Assignments
All tasks due by 11:59 pm on Sunday, Nov 22.
Note: Click here to take the weekly extra credit survey (The first week’s survey is due Sunday, Nov 22 at 11:59 pm) Each survey submission is worth 2 points.
| Categories | Assignments | Individual vs. Team | Points |
|---|---|---|---|
| Reading & Lecture Quiz | Topics covered: digital metrics, social media tips | Individual | 12 |
| Creative Activity | Canva – Infographics | Individual | 10 |
| Team Project | Part 5: Campaign #2 implementation, monitoring, and metrics | Team | 50 |
| Google Analytics Certification | Advanced Google Analytics: Unit 3 – Advanced Analysis Tools and Techniques | Individual | 10 |
| L5 Total Points | 82 |
COMSTRAT310 