L4: Campaign #1 Implementation & Metrics
W10: Oct 26-Nov 1 / W11: Nov 2-8
Topics & Activities: Online advertising and email marketing, creation of templates, creation of repeatable content, Campaign 1 monitoring and real-time adjustments
Weekly Activities
| T, Oct 27 | Th, Oct 29 |
| Campaign #1 kick off, Intro to Part 4 | Campaign #1 mentoring, Blogging in Weebly, Constant Contact |
| T, Nov 3 | Thu, Nov 5 |
| Campaign real-time adjustments, social media adjustments, Adobe Spark videos | Campaign #1 check-in, prep for Status Report #3 |
Assignments
All assignments due by 11:59 pm on Sunday, Nov 8 via Blackboard.
Note: Click here to take the weekly extra credit survey (The first week’s survey is due Sunday, Nov 1 at 11:59 pm) Each survey submission is worth 2 points.
| Categories | Assignments | Individual vs. Team | Points |
|---|---|---|---|
| Team Reports | Status Report #3 | Team | 20 |
| Reading & Lecture Quiz | Topics covered: Social media posts, paid ads, social media engagement strategy, curated content, KPIs, baseline metrics, conversions, campaign metrics and reporting, email marketing | Individual | 12 |
| Creative Activity | Adobe Spark Video | Individual | 10 |
| Team Project | Part 4: Campaign #1 Implementation, monitoring, and metrics | Team | 50 |
| Google Analytics Certification | Advanced Google Analytics: Unit 2 – Setting Up Data Collection and Configuration | Individual | 10 |
| L4 Total Points | 102 |
Lecture Materials
- Social Media Engagement Strategy
- Social Media Best Practices Per-Channel
- Email Marketing Overview
- “5 Things to Copy from These Award-Winning Emails,” by Grace Miller at Emma
- 19 Examples of Brilliant Email Marketing Campaigns,” by Lindsay Kolowich at Hubspot
- Digital Campaign Metrics and Reporting
- Reviewing Digital Metrics: Web, social, paid, email
In Class Exercise
- Review of Campaign #1 metrics so far
- Fun with social media tools
- Creating your metrics report as part of Part 4
COMSTRAT310 