Want extra credit in 310? Create some original content for your mock company social channels
Create 2 Facebook/Instagram posts for 5pts or 3 for 10pts
Use Canva or Adobe Spark – or create your own post within the tool. Reminder to use royalty-free images!
Email Chelsea links to published posts to get credit
- “Follow us! And here’s why”… post that entices fans and prospective fans to follow your digital channels – focus on language around benefits vs. sales or self-promotion.
- “Fun Facts” about your industry, products or services
- “Quote of the Day”
- “What do you like best” poll asking users to vote on an idea or concept
- Photo contests
- Event posts
- “Trending now” post related to your industry, products or services that tie in with campaign messages, hashtags, etc.
- “The ultimate guide” post related to one of your products or services and incorporates campaign messages, hashtags, etc.
- “Pick of the Week” post using team member’s opinions on their top picks of the week related to your industry, products or services
- Featured person post highlighting someone on your team- or one of your advocates (interview format).
- Industry update post using an article or case study related to your industry
- “Bust a Myth” post featuring a misconception common in your industry or about your types of products or services
- “10 thinks you probably don’t know about” X (person, product, industry)
- “FAQs” about your company
- “Useful tips” about a product or industry
- “How-to” posts on something related to your industry (e.g. how to make cookies or prepare a healthy meal, how to use a product, how to tie a knot)
- “What we admire” (person, product, industry) – focusing on an innovation or person positively representing your industry
- Product review: select a product related to your industry and provide constructive feedback and assessment
- Photo of the week
- Video of the week
COMSTRAT310 