Category Archives: Uncategorized

Happy Monday, everyone! This week we dive deeper into branding and creative briefs. We’ll explore brand personality and finalize details that lay the foundations for your advocacy campaigns. As we move forward, you can anticipate the following: Tuesday, Sept 22: All-class Meetup via Zoom Creative brief overview Nike brand example Brand exercise in breakout roomsContinue reading “Week 5: Sept 21-27”

Happy Monday, everyone! I hope you had a safe and enjoyable weekend. This week, we will dive into Lesson 1 and discuss the various elements that make up a brand’s foundation and essence. This is where the real creativity begins! For week 4’s classes, you can anticipate the following: Tuesday, Sep 15: All-class meetup viaContinue reading “Week 4: Sept 14-20”

Happy Tuesday, everyone! I hope you had a safe and enjoyable Labor Day Weekend. This week, we will dive deeper into our team projects and begin to lay the foundation for future development. Class time will proceed as follows: Tuesday, Sept 8: Instructor Meets with Teams 1, 2 and 3 only… Exercise: Team Brainstorming NamingContinue reading “Week 3: Sept 7-11”

Great news! COMSTRAT310 students have been granted an Adobe CC license through the Provost office. In order to access this software, please follow the instructions below: Go to Adobe.com Sign in with your WSU email Choose Business or School Account.  At this point you will be redirected to the WSU OKTA sign in page.  OnceContinue reading “Free Adobe CC Access for 310 Students!”

Welcome to week 2. Here is a snapshot of activities for this week: Sept 1: All -class meeting day via Zoom. Teams Revealed! Fall 2020 Teams! Lecture: Success in Teams Exercise: Team values Exercise Assignment Intro: L0 reading and lecture quiz Assignment Intro: L0 creative activity Lecture: Intro to Google Analytics Assignment Intro: Google AnalyticsContinue reading “Week 2: August 31 – Sept 4”

Hi all. Welcome to COMSTRAT 310: Digital Content Promotion! 310 is a course designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets. This week is the kick-off to the course. Key topics this week include course overview and introContinue reading “Welcome to COMSTRAT310!”