Category Archives: Uncategorized

Welcome to the final week of COMSTRAT310! You should be incredibly proud of all of the work you have accomplished this semester. Now, do your best to finish strong!! This week, you can anticipate the following: Tuesday, Dec 8: No class; work on final assignments — peer evals, final presentations and advanced analytics. Thursday, DecContinue reading “Week 15: Dec 7-13 (Dead Week)”

I hope everyone had a wonderful holiday break! As we head into the final weeks of the semester (can you believe it?!), we will begin to reflect on all that we’ve covered… and note the improvements made between Campaign #1 and Campaign #2. The overarching goal of Lesson 6 is to assess, compare and considerContinue reading “Week 14: Nov 30-Dec 6”

Hi everyone! Welcome to Week 13. It’s hard to believe we’re almost at the end of the semester! This will be a relatively easy week, although it will be important to keep running Campaign #2 in preparation for your Final Presentations after Thanksgiving Break. A few details in that regard: Tuesday, Nov 17: No ZoomContinue reading “Week 13: Nov 16-22”

It’s Week 12, which means we have now wrapped up Campaign #1 and are ready to move on to Campaign #2! I hope you learned lots of useful information that you can carry into this next campaign. As I have said before, the goal in this course is to execute a campaign, evaluate it andContinue reading “Week 12: Nov 9-15”

Hi everyone! As a reminder, there will be no class on Tuesday, Nov. 3. Rather, you are encouraged to check on Campaign #1 and schedule some time to assess current stats with your teammates. Be sure to forge ahead with blog posts (you’ll need 7 in total for this campaign), distribute your HTML email ifContinue reading “Week 11: Nov 2-8”

Welcome to Week 10, This is an exciting week! We’re now going to officially launch Campaign #1 (Oct 27-Nov 5) and promote all of the materials you have created throughout the semester. In addition, you will add blog posts, Google Ads and an HTML email to the mix. You can anticipate the following in classContinue reading “Week 10: Oct 26-Nov 1”

Hello, everyone! I hope you had a nice, relaxing weekend. This is a big planning and prep week in COMSTRAT310. After much adieu, you will be finalizing all of your digital forums and creating your materials for launch of Campaign #1, which will run from Oct 26 to Nov 6. As we head into thisContinue reading “Week 9: Oct 19-25”

Hi everyone! I hope you’re well. Welcome to mid-terms week. I’ve just finished grading all of your assignments for the first-half of the semester, and will be submitting your grades tomorrow evening. If you have any questions at all about your grades, please do connect with me. I’m happy to discuss details, questions and/or concerns!Continue reading “Week 8: Oct 12-18”

Happy Monday, everyone! Welcome to Week 7, where we’re nearly halfway through the semester. This week, we will walk-through the setup of the digital tools you’ll be using for the campaign initiative, SEO/SEM and web composition/hierarchy. For class, you can anticipate the following: Tuesday, Oct 6: All-class meetup via Zoom Lecture: Overview of SEO/SEM Lecture:Continue reading “Week 7: Oct 5-11”

Launch of Lesson 3: Digital Marketing Tools & Tactics Welcome to Week 6, everyone! This is where we really start interacting with the tools that will help you promote and broadcast your advocacy campaigns! As we move forward, you can anticipate the following: Tuesday, Sept 29: All-class meetup via Zoom Overview of Lesson 2 assignmentsContinue reading “Week 6: Sept 28-Oct 4”