Campaign Analysis Exercise

1. Pair up
2. Select a digital campaign to analyze: Nationally-recognized brand (professional, well-established)
3. Find and review digital campaign materials across channels (web, social, paid ads, print, etc.)
4. Create a doc or take notes:
   • What are the main themes in the campaign? (headlines, hashtags, common messages and images, calls to action?)
   • What are they trying to get people to do? (follow, share, purchase, visit, etc.)
   • What are they trying to accomplish? (sales, market share, reach, new audience type)
   • How will they measure success?
   • How do they demonstrate consistency across multiple channels?
   • Share with larger group (volunteers)

No need to turn it in. This is just an exercise for practice!