Happy Monday, everyone! This week we dive deeper into branding and creative briefs. We’ll explore brand personality and finalize details that lay the foundations for your advocacy campaigns. As we move forward, you can anticipate the following:

Tuesday, Sept 22: All-class Meetup via Zoom

• Creative brief overview
• Nike brand example
• Brand exercise in breakout rooms

Thursday, Sept 24: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Part 1 progress check
• Brand personality exercise

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Happy Monday, everyone! I hope you had a safe and enjoyable weekend.

This week, we will dive into Lesson 1 and discuss the various elements that make up a brand’s foundation and essence. This is where the real creativity begins! For week 4’s classes, you can anticipate the following:

Tuesday, Sep 15: All-class meetup via Zoom

• Lesson 1 assignment overview
• Lecture: Overview of typography
• Lecture: Overview of color and color palette
• Exercise: Google fonts activity – fonts.adobe.com
• Exercise: Adobe color activity – color.adobe.com

Thursday, Sept 17: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Part 1 intro
• Naming exercise

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Happy Tuesday, everyone! I hope you had a safe and enjoyable Labor Day Weekend. This week, we will dive deeper into our team projects and begin to lay the foundation for future development. Class time will proceed as follows:

Tuesday, Sept 8: Instructor Meets with Teams 1, 2 and 3 only…

• Exercise: Team Brainstorming
• Naming your organization or initiative

Thursday, Sept 10: Instructor Meets with Teams 4, 5 and 6 only…

• Exercise: Team Brainstorming
• Naming your organization or initiative

Great news! COMSTRAT310 students have been granted an Adobe CC license through the Provost office.

In order to access this software, please follow the instructions below:

1. Go to Adobe.com
2. Sign in with your WSU email
3. Choose Business or School Account. 
4. At this point you will be redirected to the WSU OKTA sign in page.  Once you have verified, you will be redirected back to Adobe.com where you can download the software.

Enjoy!!

Welcome to week 2. Here is a snapshot of activities for this week:

Sept 1: All -class meeting day via Zoom. Teams Revealed!

• Fall 2020 Teams!
• Lecture: Success in Teams
• Exercise: Team values Exercise
• Assignment Intro: L0 reading and lecture quiz
• Assignment Intro: L0 creative activity
• Lecture: Intro to Google Analytics
• Assignment Intro: Google Analytics for Beginners, Unit 1

Sept 3: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Assignment Intro: L0 team orientation, setup and charter

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Visit the Lesson 0 page for all related links

Hi all. Welcome to COMSTRAT 310: Digital Content Promotion! 310 is a course designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets.

This week is the kick-off to the course. Key topics this week include course overview and intro to the semester-long project, becoming a digital marketing specialist, success in teams, intro to digital marketing tools and PESO Model, ethical practices in digital.

Your to do’s this week:

1. Attend class this Tuesday from 1:30 pm -2:45 pm to learn more about how to be successful in class this semester. You will receive a Zoom link via Blackboard to obtain access to the course meeting space.
2. Review the course blog: https://comstrat310.home.blog/
3. View Lesson 0: FOUNDATIONS IN DIGITAL OUTREACH
4. Complete the Forming Teams Survey.

Please join me on Tuesday so you can get oriented and off to a good start. I’m thrilled to e-meet you all the first week of class!

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Visit the Lesson 0 page for all related links.