Welcome to the final week of COMSTRAT310! You should be incredibly proud of all of the work you have accomplished this semester. Now, do your best to finish strong!!

This week, you can anticipate the following:

Tuesday, Dec 8: No class; work on final assignments — peer evals, final presentations and advanced analytics.

Thursday, Dec 10: No class; Chelsea will be available via Zoom during class hours for any final questions.

Be sure to review your grades in Blackboard and reach out with any questions. As I said in class, my goal is to be as transparent as I can — as early as I can — about what you can expect as a final grade.

It was truly an honor to have each of you in COMSTRAT310 this semester. Good luck in your future endeavors… and please, never hesitate to reach out if I can help in any way!

Chelsea

I hope everyone had a wonderful holiday break! As we head into the final weeks of the semester (can you believe it?!), we will begin to reflect on all that we’ve covered… and note the improvements made between Campaign #1 and Campaign #2. The overarching goal of Lesson 6 is to assess, compare and consider your progress. You all have come so far and should be so very proud! It’s been a delight to see your growth throughout the semester.

We will only officially meet once more this semester, during class time on Tuesday, December 1st. However, I will be available during class on Thursday, December 10th for any final questions and/or concerns.

As we look ahead, you can anticipate the following:

Tuesday, December 1: FINAL all class meeting via Zoom

• Review Part 6: Final Presentations and Showcase
• Review Peer Evaluations
• Final Lecture: Preparing for Careers in Digital

Thursday, December 3: No class; work on Final Presentations

Hi everyone!

Welcome to Week 13. It’s hard to believe we’re almost at the end of the semester! This will be a relatively easy week, although it will be important to keep running Campaign #2 in preparation for your Final Presentations after Thanksgiving Break. A few details in that regard:

Tuesday, Nov 17: No Zoom class. Please keep running your campaigns as planned (note, no Google Ads are required this time around).

Thursday, Nov 19: All-class Zoom meeting. This will be an opportunity to close out Campaign #2 and begin discussion of the Final Presentations, which will be due after Thanksgiving Break.

As always, if you have any questions don’t hesitate to reach out! I’m here… for whatever you might need. 🙂

Chelsea

It’s Week 12, which means we have now wrapped up Campaign #1 and are ready to move on to Campaign #2! I hope you learned lots of useful information that you can carry into this next campaign. As I have said before, the goal in this course is to execute a campaign, evaluate it and glean insight, then launch a new campaign and improve upon the first campaign. Ultimately… that’s the goal!

Moving forward, you will be required to attend fewer classes as much of your time will be put into campaign content development and execution. Be sure to check the weekly class website for real-time updates and class schedules as we approach the semester’s end.

This week, you can anticipate the following:

Tuesday, Nov 10: All-class meetup via Zoom

• All-things Campaign #2 so you can get right into implementation!
• Advanced Google Analytics check-in

Thursday, Nov 12: No class meetup

• Continue Campaign #2 implementation
• Monitor metrics as a team

NOTE: After class on Tuesday, we will not meet together again until Thursday, Nov 19 to wrap-up Campaign #2. This does not mean the course stops… be sure you’re checking in with your team and working with them accordingly on Campaign #2!

Hi everyone!

As a reminder, there will be no class on Tuesday, Nov. 3. Rather, you are encouraged to check on Campaign #1 and schedule some time to assess current stats with your teammates. Be sure to forge ahead with blog posts (you’ll need 7 in total for this campaign), distribute your HTML email if you haven’t already, and share content on your social media channels. Campaign #1 will end on Thursday, Nov 5, and we will meet to go over the following:

Thursday, Nov 5: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Campaign #1 check-in
• Review capturing digital metrics
• Prep Status Report #3

Welcome to Week 10,

This is an exciting week! We’re now going to officially launch Campaign #1 (Oct 27-Nov 5) and promote all of the materials you have created throughout the semester. In addition, you will add blog posts, Google Ads and an HTML email to the mix. You can anticipate the following in class this week:

Tuesday, Oct 27: All-class meetup via Zoom

• Intro to Part 4 and Campaign #1 implementation
• Intro to Lesson 4 assignments
• Lecture: Overview of paid advertising

Thursday, Oct 29: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Campaign #1 check-in
• Review Blogging in Weebly
• Review Constant Contact email

Hello, everyone! I hope you had a nice, relaxing weekend.

This is a big planning and prep week in COMSTRAT310. After much adieu, you will be finalizing all of your digital forums and creating your materials for launch of Campaign #1, which will run from Oct 26 to Nov 6. As we head into this busy week, you can anticipate the following:

Tuesday, Oct 20: All-class meetup via Zoom

• Lecture: Overview of social media engagement strategy
• Intro to Status Report #2
• Team breakouts for Part 3 planning

Thursday, Oct 22: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Tutorials: creating social posts in Canva
• Review of Part 3 materials: creative brief and editorial calendar

Hi everyone! I hope you’re well.

Welcome to mid-terms week. I’ve just finished grading all of your assignments for the first-half of the semester, and will be submitting your grades tomorrow evening. If you have any questions at all about your grades, please do connect with me. I’m happy to discuss details, questions and/or concerns!

This week, we launch Lesson 3 by leveraging your newly-created digital channels and preparing for Campaign #1 implementation in the weeks to come. As we move forward, you can anticipate:

Tuesday, Oct 13: All-class meeting via Zoom.

• Overview of digital campaigns
• Intro to Advanced Google Analytics Units 1-4
• Intro to Lesson 3 Creative Activity: Social Media Posts
• Intro to Part 3: Campaign Planning

Thursday, Oct 15: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Instructor-team meetings for live review of digital channel preliminary setup

Happy Monday, everyone! Welcome to Week 7, where we’re nearly halfway through the semester. This week, we will walk-through the setup of the digital tools you’ll be using for the campaign initiative, SEO/SEM and web composition/hierarchy. For class, you can anticipate the following:

Tuesday, Oct 6: All-class meetup via Zoom

• Lecture: Overview of SEO/SEM
• Lecture: Overview of web composition and hierarchy
• Exercise: Wire-framing

Thursday, Oct 8: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Tutorial: Google Analytics integration in Weebly
• Tutorial: SEO in Weebly
• Tutorial: Setup you Weebly blog
• Live coaching: Other Part 2 activities

IMPORTANT NOTE: In order to establish a Zoom space where team breakout groups are predetermined, I had to create a new COMSTRAT310 Zoom link for class. In order to access it, please navigate to the “Zoom Meeting Space” tab in Blackboard.

Launch of Lesson 3: Digital Marketing Tools & Tactics

Welcome to Week 6, everyone! This is where we really start interacting with the tools that will help you promote and broadcast your advocacy campaigns! As we move forward, you can anticipate the following:

Tuesday, Sept 29: All-class meetup via Zoom

• Overview of Lesson 2 assignments
• Lecture: Web Development Basics
• Lecture: Social Media Engagement Strategy

Thursday, Oct 1: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)

• Part 2: Website, social channel, initial content
• Intro to Status Report #1

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