Happy Monday, everyone! This week we dive deeper into branding and creative briefs. We’ll explore brand personality and finalize details that lay the foundations for your advocacy campaigns. As we move forward, you can anticipate the following:
Tuesday, Sept 22: All-class Meetup via Zoom
- Creative brief overview
- Nike brand example
- Brand exercise in breakout rooms
Thursday, Sept 24: Team Meetings with Instructor during class time (Team 1, 2, 3 from 1:30 – 2:05 pm, Team 4, 5, 6 from 2:10 – 2:45 pm)
- Part 1 progress check
- Brand personality exercise
COMSTRAT310 